The story
She always knows where to go next.
Theresa Duerr-Farrell makes Instagram content about where to go: the café worth the walk, the restaurant worth booking, the harbour on a summer evening. Her feed moves between Toronto and Halifax, and Halifax is where she is building it now.
Her café guides are the heart of it. Each one is a short, specific list, with the drink to order and the kind of morning it suits, made to be saved and used the same weekend. Restaurant visits get the same care: the address, what came to the table and who should book.
Then there are the cars. Theresa films the sports cars she spots around the city, and a Porsche she caught on camera in Toronto became her biggest reel, reaching far beyond her own following.
And there are lemons everywhere, from her profile to her photoshoots. It is her signature, and it makes a Theresa post easy to spot in any feed.